When was the last time you had to think twice about responding to an ad that was just so compelling that, even momentarily, your common sense was overruled by your emotions? Whether it’s a pickup line or a smooth Madison Avenue come-on, I think it’s a safe bet to assume most of us have fallen for at least one.
Now, this isn’t to say that home staging is deceptive, because it isn’t. But what it is, is compelling. Illusions sell and when you stage your home you are presenting an illusion of what it would be like to live in your home. You are compelling the visitor to put him- or herself into your home as the occupant. That’s pretty powerful stuff.
If you’ve ever visited a new home community and toured the model homes you’ve witnessed the efforts of the David Copperfields of the staging world. These men and women, mainly professional designers and decorators, know exactly how to appeal to the emotions of a broad range of homebuyers. They then take this knowledge and apply it to the model home, where every single element is staged to draw you in and to make an emotional attachment.
And how is this working for them? Their homes sell 80 percent faster than non-staged homes, according to a study published a few years back by Homegain. They also sell for up to 10 percent more money than homes that aren’t staged. Using the median sales price of a St. Louis Park home right now ($219,900), this means a possible gain of $21,990. We think that’s more than worth the cost of staging.
The cost of staging
The average cost of staging a home is about $1,800, nationwide. But, it could be as much as $5,000. Either way, if you stand to make more money if the home is staged, it’s worth the cost, right?
Now, with this cost comes responsibility. Your designer isn’t going to hang around the house to ensure that it is kept consistently clean and uncluttered during the marketing process. That’s up to you.
We believe that staging is one of the most powerful marketing weapons in the home selling arsenal, especially during a hot buyer’s market when your home is competing against lots of others. Of course, it’s just one weapon – we have lots more – but it’s worth considering when it’s time to sell your St. Louis Park home.